brand development & media production
FinancialVision
We have been working with ABJ Training Ltd. to create the brand and product, FinancialVision. Based on the requirements of ABJ Training and our understanding of online education services, we delivered an ongoing brand, web and video production service including name creation, brand design, website, and video production of over 40 videos for their initial teaching module.
01 Meet the client
Abdulla Javeri of ABJ Training ltd. approached us based on a recommendation from another client to see if we could provide him with the services of creating and developing his online education product, FinancialVision.
Services required
Brand creation
Video production
Web development
Designer and art director Nathan Bartindale worked with us to generate ideas for the product name and also design the brand identity. After various iterations of the name and logo, we landed on FinancialVision, suitable for the visual nature of the product with the logo emulating a TV screen.
02 Brand identity
03 Minimal-Viable-Product
In one day we worked with Abdulla to create a MVP of the idea which involved creating 10 short tutorial videos to show to industry experts for feedback. From this feedback, we could learn what works and what doesn’t, leading to production of the first batch of 40 videos.
Initial videos to gain interest
Here is one of 40+ videos we have produced with Abdulla to show potential customers and investors what the product would be. To create this initial batch of videos, we consulted Abdulla on a filming setup for his office where he could film the tutorials to camera. We then took his video content and PowerPoint slides to animate into these presentation videos.
The final stage in the product beta launch was to create a landing page for Abdulla to use in direct emails to potential customers and investors.
Direct email and LinkedIn marketing have been central to growing awareness of the product. Abdulla has been regularly writing articles on LinkedIn to gain interest and grow his personal network. We recommend this as a great LinkedIn growth strategy for any business.
In 2019 we are continuing to work with ABJ Training to develop the one-page website into a full site, plus continued video production, ultimately to become a full online education platform.
04 Attracting interest
Looking to create a brand and want some support?
Related Projects
ARTISAN FURNITURE
website | photography
TWO RESTAURANTS
website | photography
CLASSICAL MEDIA
brand | media production